![]() I felt immediately supported by the attention to my engagement, and it made me want to get right back into the app. ![]() The day after I received their welcome email and engaged with their app, I received a triggered second email that followed up on the action I took the day before. Use your welcome messages to reduce sign-up anxiety and build trust for your users by following Headspace’s lead and giving your users easy instructions.įinally, Headspace engages subscribers by employing a welcome onboarding series. Plus, this email clearly answers new customers’ (or potential customers’) questions before they ask them. First, the tone of the email is congratulatory and inviting, the design is warm and minimalist, and perfectly mimics its website, and the content is short and sweet. Headspace, the meditation app, excels at all 3 of the “musts” for a great welcome email shared above. Tip: Show gratitude (and personality!) and invite your subscribers to engage with your community by linking to your social channels.ġ1 best welcome email examples Let’s take a look at some welcome emails and onboarding welcome emails that hit all the right notes in encouraging subscribers and earning their trust.Ethos (emotion): Thank your subscriber for signing up and remind them they are valued-leave them with a warm, fuzzy feeling.Tip: Include a customer quote, add well-known customer logos, and use strong branding.Pathos (credibility/trust): Introduce your product/service, reinforce your brand, establish credibility, and let subscribers know their inbox is safe with you.Tip: Link to a FAQ or an onboarding process video.Logos (logic/reasoning): Ease any onboarding concerns or friction and encourage users to continue using your product/service.When done right, welcome emails can appeal to your customers’ logos, pathos, and ethos: Though both emails are important, they serve different purposes.Īs Aristotle said, there are 3 modes of persuasion that appeal to human logic, credibility, and emotion. A confirmation email confirms subscription to your email and ensures (on your end of things) that you send emails to recipients who have opted in. You can add new users to your email sequence with a sign-up form, product landing page, or compelling lead magnet.īut don’t confuse this with a confirmation email. You want them to be armed with the know-how they need to enjoy your products and services. What is a welcome email? A welcome email is an opportunity to introduce your brand, invite users to engage with you further, and share tips and guidance on how to be successful using your product. What some of the best welcome emails examples look like.If you want them to go from a first purchase to a lifetime customer, you need to get this right.īefore we get into our favorite welcome email examples, let’s take a step back and get on the same page about what is an email example. In short, your welcome email is your chance to win your subscribers’ loyalty-don’t waste your chance to make a good first impression. Set the tone for future email communications.Invite engagement (through an exclusive offer or other call to action).Remind email subscribers why they joined (and thank them!).Your perfect welcome email should do 3 things: After all, your welcome email is likely their first impression of your brand in their inbox. 11 Best Welcome Email Examples (How to Write Welcome Emails) Welcome emails are some of the most important communications you’ll ever send to your recipients.
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